Puma SE Puma Shoes and Puma Trainers Puma, also known as Puma Aktiengesellscaft Rudolf Dassler Sport, is a footwear, apparel and accessories brand originating in Germany. Their roots stretch back to the mid 1920s with their first shoe being released in 1948. Since then they have launched iconic ranges of everything from t-shirts and hoodies to a full range of athletic gear that can be seen worn and used by many of the top sports stars and famous faces around the world. With a well deserved reputation for the quality of their products and slick, individual styling the Puma items are one of the most popular we have online. Whatever your style you are sure to find something that appeals in the Puma department.